Search Engine Optimization (SEO)
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There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.
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On Page SEO
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It includes strategies to optimize an individual page on a website. This helps search engines understand the topic of the content and see that the website is a valuable source that people would want to find.
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This type of SEO includes:
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Keyword research: Finding the best keywords to target on a page of content
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Content creation: Publishing high-quality content focused on target keywords
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Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
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Technical SEO
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Technical SEO relates to non-content elements of your website.
It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.
The types of SEO included in this category relate to:
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Site speed
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Mobile-friendliness
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Indexing
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Crawlability
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Site architecture
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Structured data
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Security
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Off-Site SEO
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Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.
It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.
Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established. You can gain these trust signals through a variety of link building and guest posting tactics.
