Search Engine Optimization (SEO)

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

On Page SEO

It includes strategies to optimize an individual page on a website. This helps search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

Technical SEO

Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

  • Site speed

  • Mobile-friendliness

  • Indexing

  • Crawlability

  • Site architecture

  • Structured data

  • Security

Off-Site SEO

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.

It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most off-site SEO relates to highquality backlinksA large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established.  You can gain these trust signals through a variety of link building and guest posting tactics.

Contact Us

1212 31 Ave NE unit 200, Calgary, AB T2E 7S8. Canada

Suite 1801 - 1 Yonge Street, Toronto M5E1W7 S. Canada

Tel   : (403) 407-0777

Cell : (825) 365 8805

Fax  : (403) 648 3761

© 2010 by CreADDive ADDiction Inc.

  • Facebook
  • Twitter
  • Linkedin