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Social Media Marketing

Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers

In general, there are the nine social media goals you can have:

  1. Increase brand awareness

  2. Drive traffic to your website

  3. Generate new leads

  4. Grow revenue (by increasing signups or sales)

  5. Boost brand engagement

  6. Build a community around your business

  7. Provide social customer service

  8. Increase mentions in the press

  9. Listen to conversations about your brand

Focus on the big picture


Developing a social media marketing strategy is probably one of the hardest things to do because it requires you to step back and look at the big picture. You have to shift your mindset away from your daily tasks like scheduling and replying to comments to higher-level thinking.

But it’s greatly rewarding and helpful to have a social media marketing strategy so that you aren’t just posting content just for the sake of posting content. It’ll help you achieve your social media and business goals.


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